Friday, April 5, 2013

TED Talks: Paul Bennett

For those in the design, technology, and entertainment industry (and really, any other field), TED Talks are a great resource for discovery. Typically around 15-25 minutes in length, these lectures feature speakers who are front runners in their field--and they are packed with great information that not only gets you thinking, but desiring to better yourself within your line of work.

Below is great TED video to leave you with on a Friday afternoon, with a talk by IDEO's creative director Paul Bennett, who discusses the importance of solving individual's needs in order to solve corporate needs--which ultimately means taking on the end-user's point of view.